Why are Chatbots for business is becoming more popular when it comes to marketing and increasing sales?
It’s because of how simple it is to use. It’s natural considering that many mobile phone users use texting and chatting on their Facebook Messenger everyday. but it is also fun. Many of the best chatbots include memes, emoji’s, and other quirky media to help ‘humanize’ the chat experience.
As users go through chat sequences, they have no idea that the use of AI (Artificial Intelligence) and NLP (Natural Language Processing) is helping to aid in their chat user experience. But with all of the simplicity and fun users are having, chatbots for business help drive sales.
Chatbots can provide product inventory and even process payments through the bot. Companies like ChatFuel and ManyChat have payment processors baked into their chatbot platforms that use merchants like PayPal and Stripe.
But chatbots can also help with lead generation and helping to better qualify your leads. By asking the right questions and getting immediate answers, businesses are able to get in leads and know based on conversation with the chatbot, whether the lead is a qualified one or maybe not quite ready to move forward. Maybe they just need to be retargeted until the fit is there.
There are so many features being baked into chatbots and it doesn’t look like it’s slowing down. Add in SMS Bots and you have a real formula for success for your business.
Ask us about how chatbots can help your business increase sales and build your brand.